Lissauer edits the page status list for the second cycle on the window of the publication room. This cycle included an advertisement to join Echo. Throughout the newsmagazine, QR codes and polls were also used to allow readers to interact with the magazine.
Marketing
While Echo is only open to sophomores through seniors, freshmen are encouraged to take the introductory journalism class to learn the basic information that will be useful in Echo. Last year, when eighth graders were preparing to sign up for classes, I worked with the eighth-grade language and literature teachers to show a video that we made explaining journalism and Echo to hopefully get some students interested in the classes.
This year, we created a video for freshman interest night and anyone looking at elective classes. I was featured in the video, organized all the clips from staffers and edited it. I also attended freshmen interest night to answer any questions that parents and future students may have regarding journalism and Echo. |
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Audience engagement
This year we began consistently using Instagram polls to engage our social media viewers in our content. We post polls about a variety of topics from school policies to new movies. For some polls, we publish the results in our print issues, others we use to get sources and some are just to see what our viewers think about a topic. Over the last few months, the number of responses we have on our polls has greatly increased which shows that viewers like having an interactive aspect to our social media. |